Creating digital marketing strategy for Hotel Management Institute In Delhi NCR
The first step is creating a digital marketing strategy is to think about your target audience. Who are you marketing or Targeting to? You need to go deep, in an attempt to understand and define that target audience target geo location age group, A useful way for hotels Instititute to do this is by creating prospect which represent the people they want to get admission in Hotel Management school,
Create a detailed and rounded picture of these people by doing some research around these questions:
- How old are they? Where do they live?
- Who do they live with?
- Which school they were studies
- what is their goal for career
- What are their hobbies and interests?
- What do they read?
- What social issues do they care about most?
- Where do they shop for food and clothes?
- What are their life goals? What is their big motivator?
- What is their favourite destination?
- How tech savvy are they?
- Which social networks do they prefer?
- How do they communicate at work, with family and with friends?
Next, you’ll need to define your ultimate digital marketing goals. These will be informed by broader business goals and strategy. For example, a business goal may be to boost admission by 40% in the coming year and strengthen your brand in the millennial market. Your digital marketing goals can then be shaped around that goal. Doubling your Instagram followers to reach more millenials and generating a 50% increase in traffic to your website may be goals that align with these broader business goals.
- The most popular and effective tools include:
- Content marketing
- Social media
- Influencer marketing
- Email marketing
- Online reviews
- SEO, local SEO and Google Hotel Management Institute Ads
Best social media platforms for hotels
Which is the best social media platform for your hotel? Where will you find the biggest success in the shortest timeframe?
It’d be nice to have a definitive answer, but unfortunately there’s no magic bullet here. There is, however, an easy three-step process for working out the best answers to these questions.
Top Digital Marketing Agency for Hotel Management studies
Get familiar with the platforms
Before you can make a decision, you need to have a basic understanding of the most popular platforms out there:
- Facebook: Still the most popular platform Facebook allows you to share information, communicate with guests and create events.
- Instagram: A popular visual platform, perfectly suited to showing off dreamy destinations and plush lobbies – and encouraging guests and influencers to do the same.
- Twitter: Tweet out short and snappy (280 character limit applies) updates, communications and conversations.
- Youtube: Allows hotels and guests to create video content which informs and inspires.
- Pinterest: Another visual platform to build a picture of your brand
- Whatsapp: With 2 billion users, this slick messaging platform can take guest communication to new heights.