Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has come increasingly high with Social Media Marketing (SMM) which works with social networking sites and Search EngineOptimization (SEO) making the website to appear in search results with advertisement on Google and online magazines by search enginemarketing (SEM), video marketing through you tube and websites are types of digital marketing. Searching hotels through online bycomputers and mobile with the hotel websites is the new trend of digital marketing and it makes the possibilities to enhance the localsearch on hotels by giving required content, User profiles, managing citations and in search results. The aim is to study the role of digitalmarketing in hotel industry. This article is also focused to identify which type of digital marketing will work best with hotel industry
Why is digital marketing important for hotel Management College?
Digital marketing in the modern world is a proven way of getting more customers on board. Hardly you can find any brand that doesn’t take advantage of digital marketing.
When you look at the number of people using the Internet every day, investing in marketing at your hotel becomes a no-brainer. According to Statista, there are 4.6 billion active Internet users worldwide, which is 59.5% of the global population, and this number keeps growing.
As marketing has always been about reaching the right audience at the right time in the right place, the digital space is the perfect place to get your hotel in front of different types of audiences
Method of Marketing
Social media marketing for Hotel management institute
Search engine optimization (SEO) for hotel management
Video marketing for hotel management
Conclusion
Benefit of doing Digital Marketing is low cost and good in promotional material. Optimizing the hotel website frequentlywill get a better hotel business. By this method hotel websiteappears in search engine results and according to the frequency itwill get ranked. Videos are the good source for digital marketingin hotel industry. If hotel has a promotional video that can be precede doing with you tube & Instagram, hotel marketing expertneed to shoot a video with a marketing strategy according to hotel property. During weekends a video of hotel that can highlight the
restaurant with a day’s special on their menu and an interview ofthe hotel chef about the hotel specialities and preparation methodof these dishes in the kitchen. Selecting a proper PMS by knowingthe requirement of the hotel and compatible with online is a majortask because it helps in getting and keeps the rooms alwaysoccupied, it works with the help of hotel website
BEST DIGITAL MARKETING FOR HOTEL MANAGEMENT COLLEGE
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